Helvetica: Homage to a Typeface
Helvetica: Homage to a Typeface
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A love letter to the cherished font.
Helvetica is a sans-serif font with a simple and clean design. It is commonly used in advertising, signage, and literature. The R's leg curves, while the i and j have square dots. The Q's tail is angled straight, and the O, Q, and C have oval counterforms. This all-purpose type design can clearly and efficiently convey any message. It is considered one of the most popular typefaces of all time. Helvetica: Homage to a Typeface showcases 400 examples of its use, selected from two contrasting worlds. It features stunning applications by renowned designers alongside an anonymous collection of both clever and questionable examples.
Lars Müller Lars Müller was born in 1955 in Oslo. Trained as a graphic designer, he worked briefly in Holland before opening his own studio in Baden, Switzerland in 1982. Since 1996 he has been a partner in the interdisciplinary design group Integral Concept, which has offices in Paris, Milan, and Baden. In 1983, Müller began publishing books on typography, art, photography, industrial design, and architecture. He lectures at the Hoschschule für Gestaltung in Basel.
Materials: Paperback
Size: 6.3 in H x 4.8 in W x 0.9 in T
Item 10081349
